When I see a Scion

"El Relámpago(LZone) - Humanity First!" (lightningzone) 01/07/2015 at 21:08 • Filed to: None

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...that's sold as a Toyota, everywhere else in the world.

I want to punch Jim Farley, in the face.

He is the dumbass who created Scion, when he was at Toyota and didn't exactly knew what marketing is.

m-b-w loves his SUBAROO > El Relámpago(LZone) - Humanity First! 01/07/2015 at 21:10

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So basically every Scion...

El Relámpago(LZone) - Humanity First! > m-b-w loves his SUBAROO 01/07/2015 at 21:13

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Some are derived from JDM, only cars. And the tC is uniquely a Scion.

Steve in Manhattan > El Relámpago(LZone) - Humanity First! 01/07/2015 at 21:15

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Exactly my question ....

ACESandEIGHTS > Steve in Manhattan 01/08/2015 at 15:54

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Steve, your question applies in spades to GM and Ford, though to a smaller extent now.

Toyota however, needed a lowercase scion because its brand is old and comfortably harmless. Scion gave them a young offshoot brand, hipper, more edgy and dangerous. I don't think of Toyota when I see an FRS and that's what they wanted—for me, a savvy consumer, to be fooled into thinking the FRS was cooler and hipper than Toyota.

Which of course it is. Right?

Steve in Manhattan > ACESandEIGHTS 01/08/2015 at 19:55

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I remember when Toyota sold Supras and Celicas. Scion does next-to-nothing for me.